It’s amazing it has taken so long for consumer electronic companies to recognize that they are largely ignoring an enormous (and rapidly growing) market segment: the world’s senior citizens. Put your average Nokia or Motorola in the hands of your average senior, and you will see the height of incompatibility: small type, tiny buttons, and endless menus, etc. (Not to mention the ridiculous complexity of cellphone bills).
Finally, cell phone makers are pushing products that meet the needs of seniors: large keys, simplified display, and limited options, to make chatting as easy as possible. Kyocera is putting into production the phone at the right, which even has a “number tray" where seniors can physically write down all their important numbers, rather than navigating complex phonebook menus.
This highlights a tremendous market opportunity, making technology accessible for those who are not incredibly technologically savvy. If any company can successfully do the same thing with computers, and target retiring baby boomers as customers, the possibilities are colossal.
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